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#3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style><div class="mwd-blogPost flex breadcrumb"><div class="container"><span class="parent"><a href="https://e-dialog.group/at/blog/" title="Blog">Blog</a></span><span class="arrow">></span><span class="child">AdWords Next - das neue Interface von Google AdWords</span></div></div><div class="mwd-blogPost flex header" style="background-image: url(https://e-dialog.group/wp-content/uploads/2022/02/SEA-Google-AdWords-Next.jpg);"><div class="container"><h1>AdWords Next - das neue Interface von Google AdWords</h1><p class="author">von Carina Gindl</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">26. April 2017</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 3</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Vorigen Frühling hat Google den Relaunch des AdWords Interface angekündigt um sich für die Herausforderungen der mobilen Welt mit zunehmenden Video Content zu rüsten. Die vielen historisch gewachsenen Features und Möglichkeiten von Google AdWords sollen eine komplette Neustrukturierung erfordern. Das Ziel ist es, auf keine der bestehenden Anwendungen zu verzichten, sondern die User Experience zu verbessern, um die tägliche Arbeit zu erleichtern - beispielsweise durch eine unkomplizierte Bedienung und das Zusammenfassen ähnlicher Funktionalitäten. Schneller, einfacher und intuitiver soll die neue Google AdWords Benutzeroberfläche werden.</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><h3>Search Engine Advertising (SEA)</h3><p><p>Als zertifizierter Google Ads Premier Partner helfen wir Ihnen das meiste aus Ihren Kampagnen im Such- und Display-Netzwerk, Google Shopping, in Apps und auf YouTube herauszuholen.</p> </p></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="26259" class="elementor elementor-26259"> <section class="elementor-section elementor-top-section elementor-element elementor-element-7aaaf0e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7aaaf0e1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-200636ad" data-id="200636ad" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7d8e8719 elementor-widget elementor-widget-heading" data-id="7d8e8719" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.6.1 - 23-03-2022 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h2 class="elementor-heading-title elementor-size-default">AdWords Next: schneller, einfacher & intuitiver </h2> </div> </div> <div class="elementor-element elementor-element-34047dd4 elementor-widget elementor-widget-text-editor" data-id="34047dd4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.6.1 - 23-03-2022 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p>Als Google Premier Partner steht uns die Alpha Version des neuen Google AdWords Interface in ausgewählten Konten bereits zur Verfügung. Ganz ehrlich: Auf den ersten Blick wirkt der neue Auftritt befremdlich, die gewünschten Features sind einfach nicht mehr am vertrauten Platz zu finden und irgendwie ist einfach alles anders. Von schneller und einfacher kann bei den ersten Ausflügen ins neue Interface bestimmt nicht die Rede sein.</p> </div> </div> <div class="elementor-element elementor-element-cfa2c1a elementor-widget elementor-widget-image" data-id="cfa2c1a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="763" height="783" src="https://e-dialog.group/wp-content/uploads/2022/02/adwords-next-ubersicht.jpg" class="attachment-large size-large" alt="" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/adwords-next-ubersicht.jpg 763w, https://e-dialog.group/wp-content/uploads/2022/02/adwords-next-ubersicht-292x300.jpg 292w" sizes="(max-width: 763px) 100vw, 763px" /> </div> </div> <div class="elementor-element elementor-element-2204734 elementor-widget elementor-widget-text-editor" data-id="2204734" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die, auf den ersten Blick, größte Änderung ist wohl, dass der neue Auftritt insgesamt ein wenig frischer und leichter wirkt – farblich den weiteren Google Produkten abgekupfert.</p><p>Direkt nach dem Wechsel auf das neue AdWords Interface, gelangt man zu einer Übersicht mit diversen Grafiken der Performance des Kontos – eine Weiterentwicklung der bisherigen Startseite. Diese Übersicht wiederholt sich auf Kampagnen- und Anzeigengruppenebene. Sie zeigt die größten Veränderungen und wichtigsten KPIs auf und kann natürlich an die eigenen Anforderungen angepasst werden.</p><p>Relativ unverändert bleiben die Werbechancen, die in der Leiste darunter angezeigt werden.</p> </div> </div> <div class="elementor-element elementor-element-38d80bb elementor-widget elementor-widget-image" data-id="38d80bb" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="800" height="388" src="https://e-dialog.group/wp-content/uploads/2022/02/neues-interface-1.jpg" class="attachment-large size-large" alt="" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/neues-interface-1.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/neues-interface-1-300x146.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/neues-interface-1-768x373.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-62cbe56 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="62cbe56" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78ac10a" data-id="78ac10a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9cb0bf0 elementor-widget elementor-widget-heading" data-id="9cb0bf0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Die neue Google AdWords Navigation </h2> </div> </div> <div class="elementor-element elementor-element-da70b47 elementor-widget elementor-widget-text-editor" data-id="da70b47" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die horizontale Navigation zwischen Kampagnen, Anzeigengruppen, Anzeigen, Keywords, usw. ist jetzt als vertikaler Balken links neben dem Kampagnenbaum zu finden. Ein logischer Schritt war das Zusammenfügen von Anzeigen und Anzeigenerweiterungen in einem Tab.</p><p>Neu ist auch, dass alle Anzeigenerweiterungen gesammelt angezeigt werden und man nicht mehr zwischen den verschiedenen Erweiterungstypen wählen muss. Für das Bearbeiten der einzelnen Erweiterungen muss man nicht mehr bis ans Seitenende scrollen, sondern kann die Änderungen direkt in der Übersicht vornehmen. Funktionalitäten, die uns helfen können, einiges an Zeit einzusparen.</p><p>Die gemeinsam genutzten Bibliotheken sowie die Bulk Vorgänge sind von der linken unteren Bildschirmecke in die Kopfleiste gewandert und wurden mit weiteren Tools & den Einstellungen zusammengefasst.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-051bc3b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="051bc3b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6511d88" data-id="6511d88" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-70f0682 elementor-widget elementor-widget-heading" data-id="70f0682" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Neue Features in AdWords Next </h2> </div> </div> <div class="elementor-element elementor-element-9cba931 elementor-widget elementor-widget-text-editor" data-id="9cba931" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Neben den Änderungen der Optik und Anordnung soll es auch Neuerungen in der Kampagnenkreation geben. Die Möglichkeit, Zielvorhaben zu erstellen, wird deutlich ausgeweitet und steht bald allen Kampagnentypen zur Verfügung, um die Ausrichtung und Performance der Kampagnen besser steuern zu können.</p> </div> </div> <div class="elementor-element elementor-element-ee60e11 elementor-widget elementor-widget-image" data-id="ee60e11" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="800" height="306" src="https://e-dialog.group/wp-content/uploads/2022/02/adwords-next-kampagnenkreation.jpg" class="attachment-large size-large" alt="" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/adwords-next-kampagnenkreation.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/adwords-next-kampagnenkreation-300x115.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/adwords-next-kampagnenkreation-768x294.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> </div> <div class="elementor-element elementor-element-9661d18 elementor-widget elementor-widget-text-editor" data-id="9661d18" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das neu gestaltete Berichte-Center soll das Erstellen von hochwertigen Reportings mit übersichtlichen und aussagekräftigen Grafiken sowie Tabellen direkt im Konto ermöglichen. Die Möglichkeit individuelle Dashboards zu erstellen, die sich regelmäßig und automatisch updaten klingt verlockend.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5c2dce8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5c2dce8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35046dc" data-id="35046dc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0e6128c elementor-widget elementor-widget-heading" data-id="0e6128c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit zu Google AdWords Next </h2> </div> </div> <div class="elementor-element elementor-element-fb15d78 elementor-widget elementor-widget-text-editor" data-id="fb15d78" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>So manche Kleinigkeiten und Verbesserungen von AdWords Next, wie das Verschieben der Spaltenbreite diverser Tabellen oder das direkte Bearbeiten von Anzeigenerweiterungen möchten wir schon jetzt nicht mehr missen. Doch bis wir uns im neuen Look ganz zurechtfinden und alle Neuerungen entdeckt haben, wird es wohl noch eine Weile dauern. Für alle die sich noch nicht damit anfreunden können: man kann jederzeit von der ALPHA-Version zurück ins “alte” Adwords wechseln.</p><p>Insgesamt wirkt die neue Benutzeroberfläche aufgeräumter und das Design ist eindeutig an Google DoubleClick angelehnt. Der Mobile First Ansatz, den Google konsistent befolgt, wird laufend hervorgehoben. Scheint ganz so, als wäre es die Zeit & Nerven wert, sich einmal an die neue Benutzeroberfläche zu gewöhnen – man bekommt sie durch zahlreiche Verbesserungen der User Experience bestimmt zurück.</p><p>Wir sind gespannt auf die Umsetzung weiterer Features, die wir spätestens in der zweiten Jahreshälfte erwarten und auf das Roll Out von Google AdWords Next im ersten Halbjahr 2018 sowieso.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f9c20cb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f9c20cb" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ecd316" data-id="7ecd316" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-18179d3 elementor-widget elementor-widget-heading" data-id="18179d3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Haben Sie Fragen zu Google AdWords oder dürfen wir Sie bei der Betreuung Ihrer Kampagnen unterstützen? Kontaktieren Sie uns! <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><h3>Bereit für Ihr neues Projekt?</h3><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/at/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div><div class="mwd-blogPost flex more-topics space-top space-bottom"><div class="container"><h3 class="more-topics-headline">Weitere Themen</h3><div class="col-container"><div class="col"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/fruhjahrsputz-in-search-ads-360-einmal-alles-neu-in-2022/" title="Frühjahrsputz in Search Ads 360 – Einmal alles neu in 2022?"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/05/Blog-SA360-Fruhjahrsputz-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blogartikel Frühjahrsputz in Google Search Ads 360" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/05/Blog-SA360-Fruhjahrsputz-1024x549.jpg 1024w, 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